Anussha Gupta
Thinking. Seeing. Doing
About Me
Wider the roots, taller the tree.
A multi - disciplinary designer. Based in Mumbai, my practice is built across design research, visual communication and experience design.
I have collaborated with clients who use design as a tool to understand people and create work that is both meaningful and culturally aware.
​
Whether commercial or self-initiated, my work is always research led and concept driven.
​
While branding and graphic design are the primary focus, workshop facilitation and gamified research tools run parallel to the broader design practice.
VALUES
My work sits at the intersection of people, behaviour and possibility.
Core Disciplines
Designing for honesty — to look beneath the polite surface of problems and find the real human story beneath. These frameworks build visual systems that translate insight into form.
01
Design Research
& Strategy
02
Visual Communication
03
LEGO® SERIOUS PLAY® Workshop Design & Facilitation
Decolonising Conversations, Client: Van Gogh National Park, Netherlands. (Research Project on Diversity and Inclusion)
Creative Process
I begin by observing behaviours, identifying patterns and asking critical questions. These insights shape concepts that are refined through iteration, prototyping and play.
DISCOVER
Stakeholder interviews, user research, ethnography, context mapping, and competitor analysis to build raw understanding.
DEFINE
Turning observations into insights through pattern-finding, personas, themes, problem framing and Socratic dialogue.
CONCEPTING
Develop visual languages, propose ideas, sketch concepts and build a portfolio of strategic directions.
TESTING & VALIDATION
Prototype, experiment and gather user feedback to reveal what truly delivers value.
